King Charles Makes Surprise Appearance at SXSW London

King Charles made a surprise appearance at SXSW London on Thursday in a big show of support for the festival’s inaugural London edition.

Upon entering the festival grounds in Shoreditch, the King was greeted with a performance by the Kingdom Choir before being met by Deputy Prime Minister Angela Rayner, Mayor of London Sadiq Khan and SXSW London organizers. He then viewed Damian Roach’s immersive art installation “Grounding,” which uses AI and data to create landscape images that are continuously changing, and discussed it with the artist.

King Charles also met with Julian Lennon, Mo Brings Plenty, Jean-Paul Martinez and Volker Türk, the UN high commissioner for human rights, after their panel on their new animated series “Love the Earth.”

“In the inaugural year of South by South West London we are honoured to welcome His Majesty The King to Shoreditch,” SXSW London CEO Max Alexander said in a statement. “The festival is a profound acknowledgment of the strength of the United Kingdom’s broad cultural and business landscape, its artists and entrepreneurs and the importance of breaking down the silos that separate those domains.”

More to come…