Warner Bros. Pictures has recruited veteran distribution executive Sirena Liu as its new general manager, theatrical for China.
Liu joins the Warner fold after a five-year stint as president of Legendary East, where she spearheaded the China office to remarkable box office hauls. Under her leadership, Legendary released five major theatrical titles that collectively generated approximately RMB3 billion ($440 million) in the Middle Kingdom.
Legendary East executive VP of marketing Di Mu was recently elevated to the CEO role.
Liu’s stint at Legendary included shepherding “Godzilla x Kong: The New Empire” (2024) and “A Minecraft Movie” (2025) to become the highest-grossing imported films in China during their respective years of release. “Godzilla vs. Kong” secured the #2 spot among foreign releases in its year. Her strategic acumen helped Legendary Pictures claim the second position among all Hollywood studios in China’s annual box office in both 2021 and 2024.
“Sirena is a powerhouse executive with a deep understanding of the Chinese film landscape and an impressive record of performance,” said Jeff Goldstein, president of global distribution at Warner Bros. Pictures. “Her leadership will be critical as we continue to grow our footprint in one of the world’s most important theatrical markets.”
Before her Legendary tenure, Liu served as China country manager for 20th Century Fox, where she delivered significant B.O. wins with titles including “The Martian,” “Kingsman: The Golden Circle,” “X-Men: Apocalypse,” and “Alita: Battle Angel.”
“I’m honored to join Warner Bros. and excited to contribute to one of the most iconic film brands in the world,” said Liu. “China continues to be one of the most dynamic and vital markets globally. I look forward to working with the incredible team here to bring unforgettable theatrical experiences to Chinese audiences.”
The appointment is effective immediately.