TV Globo to Bow ‘Aberto ao Publico’ in July, the First Comedy Show From New Regional Hubs across Brazil (EXCLUSIVE)

RIO DE JANEIRO, BRAZIL – Brazil’s leading open-TV network TV Globo will launch July 6 “Aberto ao Publico,” a comedy show with four episodes airing on four consecutive Sundays nights, Amauri Soares, the exec director of TV Globo and Estudios Globo, told Variety.

Comedian Mauricio Meirelles created the show, which will be directed by Gui Cintra and Daniel Nascimento. Meirelles, Bruna Louise, Murilo Couto and Thiago Ventura will host the show and welcome a guest celebrity in each episode, Soares said

Globo shot “Aberto ao Publico” in a theater in Sao Paulo with the presence of an audience that interacts with the comedians and guest, using a stand-up like format, he said.

“Aberto ao Publico” is the first show created at regional hubs Globo recently established in cities across Brazil to increase the diversity of the network’s comedy programming, he added.

The hubs have an informal structure, each comprised of eight to 10 indie comedians with different backgrounds, from social media to standup, theater and advertising. They work in a home office under the coordination of a Globo staff writer from the Patricia Pedrosa headed Globo’s Comedy Division.

As of late 2024, Globo set up hubs at the cities of São Paulo, Fortaleza, Goiania, and Porto Alegre, as well as in Rio, where hub comedians are not based at Globo’s production center Projac.

“Aberto ao Publico” is from the São Paulo hub reflecting the city’s growing stand-up comedy scene, said Soares.

“It is very challenging for a network to produce comedy shows today. Comedies are fragmented. Everybody experiments with comedy, amateurs and pros, in social media, clubs,” Soares said. “We decided to create the hubs to reach across the walls of Projac, to other regions of Brazil that have their own comedy scenes and particular accents.”

He added that ideas originated at the hubs can lead to the development of different types of programming, including series, TV movies and films for theatrical release, as well as characters and formats.

Globo will announce “Aberto ao Publico” and the hub creation during the company’s panel today at Rio2C.