The best Apple Watches in 2025: what’s worth buying and what’s not, according to our expert

There’s no need to buy new – unless your model’s ready for retirement. Our technology expert compares the top Apple smartwatches available right now

The best Apple Watch may be the one already on your wrist.

Each generation of Apple’s smartwatch is fairly iterative, with most of the best features added via software updates, which means there’s no need to buy a new device each year. That said, if your watch has seen better days, or it’s stopped receiving updates, then your best options are set out below.

Best Apple Watch for most people:
Series 10 Aluminium
_{£399 at John Lewis}

Best cheap Apple Watch:
SE (2nd gen)
_{From £219 at Apple}

Best Apple Watch for battery:
Ultra 2
_{From £779 at Currys}