1 week ago
2
Largo.ai, the AI-driven analytics platform for the film, TV and advertising industries, has formed a strategic alliance with London and Rome-based Brilliant Pictures.
The deal, announced in Cannes, will see the formation of what’s described as the “world’s first ever fully AI-automated film sales, production and finance company,” combining Largo.ai’s patented data-driven technology with Brilliant’s film slate and expertise.
Brilliant current pipeline includes a post-World War II drama directed by Bille August (“Pelle the Conqueror,” “The Best Intentions”), a feature documentary about Guillermo del Toro (“Pan’s Labyrinth,” “The Shape of Water”) and a new feature film by Roland Joffe (“The Mission,” “The Killing Fields”). The slate will harness Largo.ai’s data-backed insights to “optimise production efficiencies and enhance their strategic positioning to ensure maximum commercial success.”
Largo.ai recently secured $7.5M in investment with Sylvester Stallone among the newest backers of the company as it closed its Series A financing round. Launched in 2020 in collaboration with the Swiss technical university, Ecole Polytechnique Fédérale de Lausanne (EPFL), Largo.ai works with over 600 companies including several Hollywood studios and large agencies.
“We’ve been following Sami and Largo.ai’s trajectory since their early formation,” said Brilliant Pictures chairman, Sean O’Kelly. “As one of the earliest pioneers of AI-assisted filmmaking, their technology is way ahead of the curve. We’ve seen and trialled the limitless potential and value it can add as an assistance tool to underpin and enhance our human and creative instincts.”
Added O’Kelly: “For us, it’s about making better content in a faster easier and less risky way. We’re proud to now take this to the next level through our partnership. Working together we hope to set a new standard for AI-assisted filmmaking, embracing the future whilst respecting the creative contributions that make cinema magic.”
“We are excited to be partnering with Sean and Marc at Brilliant Pictures, who share our vision of pushing the boundaries of AI-assisted movie making. With decades of experience and a legacy of award-winning films, Brilliant is perfectly positioned to set a blueprint for the new standard of filmmaking,” added Sami Arpa, CEO and co-founder, Largo.ai. “This marks a pivotal point for the adoption curve within the industry. When we started out on this journey in 2020, there was a fear and hesitance as to the role of AI in filmmaking. Over the last two years, as technologies like ChatGPT have become embedded in our everyday lives, people are now waking up to its limitless potential as an integral and symbiotic part of the movie making process.”
Largo.ai will be hosting Producers Pitching Their Projects, Powered by AI Insights at this year’s Cannes Film Festival 2025.
English (US) ·