Prabhas’ ‘Salaar’ Tops Nielsen Mobile Streaming Charts as JioHotstar Dominates, Multilingual Content Surges in India

Prabhas‘ pan-India action spectacle “Salaar: Part 1 – Ceasefire” has emerged as the most-watched movie on mobile streaming platforms in India for March 2025, according to Nielsen‘s latest Mobile Audience Measurement report.

The Prashanth Neel-directed film, currently streaming on JioHotstar, topped the charts alongside Netflix’s Tamil-language comedy-drama “Dragon,” highlighting the growing appetite for multilingual content across the subcontinent.

The Nielsen data, which tracks viewing habits across seven major streaming platforms including Prime Video, JioHotstar, MX Player, Netflix, SonyLIV, and ZEE5, reveals a diverse content landscape dominated by regional productions and international fare. The rankings are based on passive mobile measurement of Android users aged 18-45 from urban markets with populations exceeding 100,000.

JioHotstar emerged as the dominant platform across categories, claiming seven of the top 10 movie spots and securing multiple positions in both original and non-original series charts. The platform’s strong showing reflects its broad content strategy and competitive positioning in India’s crowded streaming market.

In the original series category, MX Player’s “Aashram” maintained its grip on the top spot, followed by JioHotstar’s “Thukra Ke Mera Pyaar.” Notably, Netflix’s Korean drama “When Life Gives You Tangerines” claimed the third position, underscoring the platform’s successful push into K-content for Indian audiences. The enduring popularity of “Stranger Things,” which secured fourth place, demonstrates the sustained global appeal of Netflix’s flagship series.

The non-original series rankings were dominated by familiar television favorites, with “MTV Roadies” leading the pack on JioHotstar, followed by long-running Indian soap operas “Yeh Rishta Kya Kehlata Hai” and “Anupama.” HBO’s “Game of Thrones” secured ninth place, proving that premium Western content continues to find dedicated audiences on Indian streaming platforms.

The March data encompasses content viewed across metro, mini-metro, Tier 1, and Tier 2 cities, with rankings determined by Nielsen’s composite metric combining reach and time spent. The measurement focuses on users from New Consumer Classification System segments A, B, and C, representing the core demographic driving streaming consumption in urban India.