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Earlier this week, the Wall Street Journal reported on Netflix‘s internal long-range financial targets. On Netflix’s earnings interview Thursday, co-CEO Ted Sarandos addressed the report — which he did not dispute, but emphasized that it is “not a forecast.”
By 2030, Netflix is aiming to hit a $1 trillion market capitalization, while doubling its revenue from $39 billion in 2023 and tripling its operating income from last year’s $10 billion, the Journal reported, citing company sources. The company is also targeting $9 billion in global ad sales by 2030 and hopes to hit about 410 million subscribers worldwide by then (up from 301.6 million at the end of last year), per the report.
“Look, we have a unique culture,” Sarandos said Thursday on the earnings interview with senior execs, noting that company leaders openly share information with employees. He said on “rare and very disappointing occasions” that data becomes public.
Netflix “wouldn’t normally comment” on such a data leak, according to Sarandos, but he said “it’s important to note this is not a forecast,” calling the figures reported in the Journal story “aspirational.”
“We don’t have a five-year forecast,” he said.
For the first quarter of 2025, Netflix beat Wall Street financial expectations with revenue of $10.54 billion, up 12.5%, and earnings per share of $6.61 (up from $5.28 a year prior). It was the first quarter Netflix stopped reporting subscriber counts, as the company says it wants to focus investors on financial and user engagement metrics.
In addition, Netflix said co-founder Reed Hastings would step down from his executive chairman role and going forward will serve as chairman in a non-executive director position.
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