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The customer asks for a sample, the patient server hands over a dollop of frozen dairy on the end of a stick, and the customer smacks their lips once, twice, three times then emits a vague sound of approval from Bananarama-stained lips. The ice-cream server doesn’t know where to look, or what expression to wear, as the customer gums at the glob of gelato. The customer asks for a taste of the vanilla. Then the chocolate.
This excruciating exchange happens daily in ice-cream shops and gelaterias across the world. Why many ice-cream customers – or as I call them, ice-cream cowards – feel entitled to samples before committing to a flavour, I do not know.
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