Liam Gallagher, Goldie, Alexa Chung, Cara Delevingne and More Front Burberry Festival Campaign

Burberry is leaning into its British roots — and the cultural staying power of live music — in a new campaign headlined by Liam Gallagher, Goldie, and a multigenerational roster of musicians, models and style icons.

Timed to festival season, the campaign repositions the heritage house not just as a fashion staple but as a fixture of the summer music circuit. Creative director Daniel Lee likens the project to a “collage” — a mashup of candid portraits and short films that blend backstage access with street-style grit. “Burberry sits at the center of the summer calendar,” Lee said in a statement. “It’s both a means of creative expression and go-to uniform for festival goers.”

Directed by Kim Gehrig and lensed by photographer Drew Vickers, the campaign features an ensemble cast that reads like a Coachella-meets-Glastonbury front row: Gallagher and his children Lennon, Gene, and Molly Moorish-Gallagher; music and fashion veterans Goldie, Alexa Chung, and Cara Delevingne; rising stars like Chy Cartier, Seungmin of Stray Kids, Loyle Carner, and John Glacier.

In a standout moment, Gallagher wears his own archival Burberry parka from Christopher Bailey’s Spring/Summer 2018 collection — a piece now slated for a limited-edition reissue, set to drop in stores and online this July.

The collection itself doubles down on ‘90s revivalism and festival functionality. Highlights include weatherproof Highland handbags in jacquard Check, rubber Marsh boots, and Burberry’s signature capes and Harrington jackets. Mini kilts are styled with washed-satin trenches, argyle knits are threaded in tonal Check, and crossbody bags nod to classic rainwear silhouettes. Even the jewelry riffs on British folklore, with frog charms, shield motifs and equestrian accents.

Goldie, a pioneer of UK jungle and drum & bass, sums up the brand’s street-to-stage journey: “Burberry has always been a part of the fabric of the UK… you see it on the underside of a hat or the inside of a jacket. And then it starts to reverse itself.”

Scoring the campaign is Liquid’s “Sweet Harmony,” a 1991 breakbeat anthem that continues to echo across festival fields more than three decades later.

Shop some of the best pieces featured in Burberry’s campaign below: