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Hailey Bieber‘s skincare brand Rhode has announced Harris Dickinson as the face of its new Glazing Mist campaign, marking the brand’s first male ambassador.
The campaign, released Monday, includes black-and-white visuals of the “Babygirl actor using the product, which is described by Rhode as a “superfine spray that hydrates and refreshes for a next-level glowy finish.” The imagery has already sparked conversation on social media, particularly among fans of “Babygirl,” with references to Dickinson’s now-viral “milk-drinking” scene being compared to the dewy look of the new mist.
The Glazing Mist launches June 24 at 12 p.m. ET and retails for $30 exclusively on rhodeskin.com.
Glazing Mist contains key ingredients such as ectoin, a protective moisture binder; a ceramide trio to strengthen the skin barrier; beta-glucan and panthenol (vitamin B5) for hydration and soothing; and magnolia extract for antioxidant benefits. It is dermatologist- and ophthalmologist-tested, and carries the National Eczema Association’s Seal of Acceptance. The product is also vegan, cruelty-free, fragrance-free and gluten-free.
The campaign follows a period of significant growth for Rhode. Since its launch in 2022, the brand has become known for its limited product drops, glossy packaging and a social-media-driven marketing approach. Last month, e.l.f. Beauty announced its acquisition of Rhode in a deal valued at $1 billion, with Bieber remaining on board as the brand’s chief creative officer.
Dickinson is best known for his breakout roles in “Beach Rats” (2017), “The King’s Man” (2021), and “Triangle of Sadness” (2022), which won the Palme d’Or at Cannes. Most recently, he starred alongside Nicole Kidman in “Babygirl,” a romantic drama that premiered earlier this year .The campaign arrives at a time when Dickinson is seeing increased visibility in both the film and fashion spaces, having worked with luxury houses including Loewe and Dior.
Rhode’s decision to feature Dickinson comes as skincare and beauty brands continue to expand their campaigns to include male faces. While Rhode has traditionally focused its marketing around Bieber and female-identifying influencers, the Glazing Mist campaign suggests a broader demographic reach and a shift toward gender-inclusive skincare positioning.
Glazing Mist is the brand’s fifth product launch, following its Peptide Glazing Fluid, Barrier Restore Cream, Glazing Milk, and Lip Treatment, all of which have sold out in various markets shortly after release.
Glazing Mist will be available exclusively via Rhode’s website on June 24.
English (US) ·