Fox Aims to Launch ‘Fox One’ Streaming Service Before 2025 Football Season Kickoff

TV aficionados already have Fox News and Fox Sports. Soon, they will have Fox One.

Fox Corporation said it intends to launch a new stand-alone subscription streaming service under the Fox One moniker before the start of the next NFL season, CEO Lachlan Murdoch said during a call with investors Monday.

Launch of the service is notable for Fox, which has worked to keep its programming on traditional pay-TV venues for years, and has largely shied away from mass-audience subscription products. Under the new plan, however, Fox will launch a new broadband outlet that puts all of its content in front of anyone who wants to see it — for a fee.

“We will be rolling these things out as we get closer to the fall and the football season,” Murdoch said, and suggested pricing “will be healthy. It will not be a discounted price.” The service is aimed “at the cordless community,” he said. “We do not want to lose a traditional cable subscriber to Fox One.” The company will look to offer Fox One via partnerships with other services, he added.

The maneuver appears to be predicated on the demise of Venu, a streaming joint venture that was backed by Fox, Disney and Warner Bros. Discovery. That outlet would have offered all three companies’ sports line-ups, but was foiled by legal challenges, leaving all three backers to pursue their own strategies. Fox has been reluctant to make its portfolio of sports rights — which includes games from MLB and NFL as well as LIV Golf — available on streaming services, choosing not to upset the lines of revenue it generates from assembling linear audiences.