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Disney is set to debut a new installment of its fashion-focused “Create Your World” series, this time spotlighting a couture collaboration between Viktor&Rolf and Mattel.
The new 30-minute special, “Disney Princess: Create Your World – Viktor & Rolf and Mattel,” will premiere March 24 across Hulu and ABC, offering a behind-the-scenes look at the creation of the Viktor&Rolf x Disney Collector Cinderella Doll. Produced by documentarian Reiner Holzemer, the episode follows the project from the designers’ Amsterdam atelier through early sketches to its reveal in Paris.
“Fashion has always been our way of telling stories,” Viktor Horsting and Rolf Snoeren tell Variety. “This documentary offers a chance to open our world and to share a bit of the imagination, craft and fantasy behind Viktor&Rolf through the magical lens of Disney and Mattel.”
The special marks the third entry in Disney’s “Create Your World” series. Earlier installments have chronicled partnerships with Pandora and Coperni, which staged a runway show at Disneyland Paris.
At the center of the episode is the Viktor&Rolf x Disney Collector Cinderella Doll, a limited-edition release developed with Mattel that reimagines the animated heroine through a couture lens. First unveiled during Paris Fashion Week at the Musée des Arts Décoratifs, the doll draws from Viktor&Rolf’s Spring/Summer 2019 haute couture collection, known for its sculptural tulle gowns and text-based statements.
“What it showed us was this is a space we can really play in,” Joss Hastings, VP of Global Marketing at Disney Consumer Products, says about closing Paris Fashion Week. “We want to surprise fans, we want to bring that joy and excitement, and this fashion collector doll is really the next step in that strategy.”
The collectible features a voluminous blue tulle dress emblazoned with the phrase “I came, I saw, I left early,” alongside glass-inspired heels and a smartphone set to 11:59 p.m. — a contemporary twist on the classic midnight motif.
Pre-order the collector Cinderella doll below:
English (US) ·